Back when I was a wee lad running round the fields of the West Country, long before I discovered girls, music and how to appreciate fine cider, I lived and breathed football. To this day it’s one of my true passions, but it’s not often I get to mention my first love in the same breath as more ‘cultured’ pastimes like fashion and music. That was until February when the most unlikely of occasions, an England kit launch, changed all that.
While we all watched John Terry and Ashley Cole’s personal and professional lives unravel before our eyes, kit manufacturers Umbro were busy making a bloody good job of promoting the new England away kit for the upcoming World Cup. In previous years the first public glimpse of the new kit has been at a press conference, modelled by an uncomfortable looking group of players. But this year Umbro gave the debut honours to Kasabian, an English rock band playing 'away from home’ in Paris, with front man Tom Meighan returning to the stage for the encore wearing the new ‘66 inspired England away strip.
Meighan (who’s Irish decent we‘ll try to ignore) told nme.com. "They said they wanted to take it away from the footballers for once and do something up to date. They wanted to combine with rock n roll. They're two powerful things... I'm honoured to wear it."
Two powerful things indeed, and as fashion makes that three, I say hats of to Umbro for giving us a shirt that’s genuinely wearable and something outside of the ‘WAG culture’ actually worth talking about.
The new England shirt is available now from all good sports stores (and some rubbish ones as well) and will be worn this summer by World Cup winner’s England. Well, we can all dream.